The world of lighting is an ever-expanding universe. In this competitive world, those who support genuine innovative freedom and forge ahead with creative lighting solutions become industry trendsetters. Technology and design are at the core of a business' capacity to deliver value. Solid state lighting offers so much more than just pushing the boundaries of lighting performance, system efficiency, and service life. It represents a huge opportunity to improve value of lighting across a broad spectrum of applications through enhanced controllability, advanced engineering, new functionality, and novel form factors.