ASL manufactures innovative, sustainable lighting systems for healthcare, hospitality, and other commercial applications. Our products are powerful and pretty, but never precious. Instead, we focus on bringing your ideas to light in line with your budget and performance needs. It’s how our family and community have done it since dawn.

We’ve been around (the corner) since our inception. Yet 40 lightyears in, we’re as young, energetic and lean as ever. Inspired by the human drive of reinvention, we pursue first-thinking principles that rewrite the rulebook and rewire our own history.

It all began with a thermistor disk. The year was 1979 and, at an out-of-the-way tradeshow, our president discovered a technology that would extend the life of an incandescent bulb, while simultaneously reducing labor cost. He adopted this technology, and established a manufacturing plant in Trenton, NJ, to bring this innovative concept to life through commercial applications.

It never occurred to us to ride our rich history or glowing reputation. We believe there is no faster line to bright ideas than a perpetually bootstrapping philosophy. Our startup mentality keeps us hustling to do things better, take on the status quo, challenge what tech can do, and turn our industry knowledge into industry change.

ASL champions creativity. We work pins-in-plug with our clients, including interior and lighting designers, repping agencies, distributors, and contractors. Together we push real advances in light technology, maximize light output in every application, and discover new use cases for existing products.

Working as a community is the brightest spot in our day. It’s a better way to work, and it makes our work better: The ASL factory in New Jersey is staffed by local designers, technicians and product developers—all inspired by the ‘freedom to assemble.'

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