Guide Product Submissions: How to Write Titles and Descriptions

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In the online space, a product can go viral simply because of its attractive, accurate and informative presentation that is made through thoughtful copywriting. An enlightening piece can dwarf your competitors and make you shine, a poorly written piece will give people a negative impression about your products and corporate image. That's why we need to hold a minimum level of editorial standards here at GLF.

Product Title​

The title should go straight to the point, contain the most important keywords, and try to be descriptive enough for a customer to get interested in the product based on information on the title alone. Capitalize the first letter of each word. Limit titles to 160 characters. Here are a few examples:

1 ft. x 2 ft. 23-Watt 2000 Lumens Edge-lit LED Panel Light CCT Tunable

7W Wi-Fi Smart LED Table Lamp, No Hub Required

22-Watt Wall/Pole Mount Integrated LED Outdoor Area Light with Dusk to Dawn Sensor

135W DALI Dimmable High Bay LED Light for Warehouse Lighting, IP65

9 inch Color Selectable LED Flush Mount w/ Night Light Feature, Optional White and Oil Rubbed Bronze Trim Rings

High Power Long-Throw RGBW LED Flood Lights for Architectural, Facade, Bridge Lighting

EcoSmart 100-Watt Equivalent A19 Dimmable LED Light Bulb

Motion Activated Solar Power LED Street Light for Commercial and Residential Parking Lots

60-Watt 8000 Lumens LED Street Light with Square and Round Pole Mounting Adapters

2-Light Antique Black Ceiling Cage Pendant with Edison LED Light Bulb Included

WS2815 Individually Addressable RGB LED Strip Lights

App Controlled Bluetooth Smart Light Bulb with Built-in Hi-Fi Audio Speaker

16.4 ft. Multi-color LED Strip Light Color Changing RGB No Hub Required Voice Activated, Wi-Fi Smart

Rhodes 28 in. Bronze Table Lamp with Natural Linen Shade


Product Description​

A production description is a brief paragraph that describes the product to entice buyers. Give concise, readily understandable overview of the product. Discuss the features, benefits and uses of the product and focus on your product's unique advantages and properties. Here are some examples:

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