Tuya Smart

IoT Company Tuya Smart

Tuya Smart (NYSE: TUYA, HKEX: 2391), a global IoT developer service provider, announced a partnership agreement with ZAIN KSA, Saudi Arabia's leading telecommunications mobile operator, at the Middle East Technology Summit LEAP 2024.

The partnership will extend across key domains such as energy management and smart commercial applications. By combining their strengths, Tuya Smart and ZAIN KSA aim to deliver innovative and competitive smart solutions, propelling the Middle East market further into the era of smart transformation.

ZAIN KSA's Ambitious Leap into Smart Transformation

In the vibrant landscape of the Middle East, ZAIN KSA takes a strategic step towards a transformative future, aligning with the rising tide of smart technologies.

Smart technology stands at the forefront of driving economic progress and sustainable development in the Middle East. Enterprises across the region are intensifying their commitment to integrating smart solutions, sparking a surge in smart transformation efforts. According to IBM's projections, the Middle East's GDP is poised to benefit significantly, with smart technology contributing over $300 billion by the year 2031.

ZAIN KSA, a distinguished telecommunications and mobile operator in the Middle East, holds a robust position in delivering connectivity solutions. Committed to providing cutting-edge services encompassing communication, 5G networks, digital payments, and innovative solutions, ZAIN KSA seeks to elevate the communication experience for consumers. Recognizing the immense market potential, ZAIN KSA is now delving deeper into the realm of smart technology. Bolstered by Tuya's profound technical expertise and extensive practical experience in the smart technology domain, offering tailored and comprehensive solutions, ZAIN KSA has strategically partnered with Tuya to collectively enhance operational efficiency and drive smart transformation for its customers.

Tuya and ZAIN KSA: Crafting the Future of Smart Environments

In a continued collaboration, Tuya and ZAIN KSA pave the way for an evolved landscape of smart scenarios.

The year 2023 marked the initiation of an alliance between ZAIN KSA and Tuya, initially focusing on the realm of smart business with an emphasis on driving SaaS solutions. Expanding on this synergy, both entities have opted to intensify their partnership in the smart commerce domain. Leveraging Tuya's Building Energy Management System and Cube Cloud Solution, the collaboration aims to infuse fresh vitality into ZAIN KSA's Cloud Solution department, facilitating the rapid penetration of the smart market in the Middle East.

Within the domain of smart commercial, Tuya extends its support to ZAIN KSA through four pivotal standard SaaS offerings: smart hospitality, smart residential, smart commercial lighting & office, and smart house & real estate. Complemented by a modular and integrated product application framework rooted in these SaaS standards, this collaborative effort is poised to meet the diverse demands of customers effectively. Furthermore, ZAIN KSA's extensive customer base and technical prowess in the Middle East uniquely position it to address the smart scene construction needs of vertical industries such as real estate, encompassing apartments, hotels, offices, and residential spaces. The result is an elevated smart living experience for customers and consumers across the Middle East.

In the dynamic realm of smart energy management, ZAIN KSA responds to the pressing demands for energy conservation and consumption reduction with the implementation of the Tuya Building Energy Management System. This innovative system enables ZAIN KSA to swiftly attain smart management of critical resources, including water, electricity, and gas, leading to a substantial reduction in energy consumption across diverse environments such as office buildings, shopping malls, and warehousing facilities. Notably, the system further enables ZAIN KSA to facilitate the creation of smart devices and systems, such as photovoltaics and energy storage, seamlessly integrating with Tuya's extensive smart hardware ecosystem. This collaborative effort expedites the development of smart scenarios, fostering a more scientific and efficient approach to energy conservation and emission reduction.

Moreover, Tuya extends its support to ZAIN KSA in the comprehensive privatization deployment of the IoT platform. Leveraging the Tuya Cube Cloud Solution, ZAIN KSA can swiftly establish a proprietary IoT platform distinguished by differentiated functions, robust system stability, and complete data independence. This proprietary platform equips ZAIN KSA with the capability to realize value-added functionalities, including seamless device connectivity, user-friendly operations, insightful information analysis, and expeditious application development. The result is a tailored and differentiated support system catering to diverse industries and scenarios, thereby unlocking substantial commercial value for ZAIN KSA.

The partnership not only propels local customers into a new era of smart transformation but also catalyzes green and low-carbon development in the Middle East, hastening the march towards sustainable progress.

Smart Technology Illuminates the Future, Elevating Customer Experience

Embarking on a fresh journey, ZAIN KSA unveils comprehensive plans for the future. The telecom giant is poised to bolster its collaboration with Tuya, delivering high-quality, integrated products, and services to the Middle East market and global clientele. Centered around smart technology innovation, this collaboration aims to provide customers with enhanced and convenient solutions, navigating the ever-evolving landscape of market trends.

Sultan AlHadlag, Vice President of Marketing & Business Development at ZAIN KSA, affirms, "ZAIN KSA prioritizes customer needs, particularly in the realm of smart transformation. Our commitment is to delve deeper into exploration, bringing more efficient and convenient transformation solutions to our valued customers. Tuya's leading technological prowess, as a smart technology leader, will undoubtedly elevate our technology, products, and services. We envision a future of strengthened collaboration, creating an enhanced service experience for our customers."

Alex Yang, Co-Founder and COO of Tuya Smart, expresses confidence in the partnership, stating, "As one of the most influential telecom and mobile operators in the Middle East, ZAIN KSA's extensive customer resources and practical experience make it a crucial partner for our Middle East expansion. Following our successful collaboration in smart commercial last year, we're expanding into new territories such as smart energy management. Our partnership with ZAIN KSA is poised to provide us with a strong advantage in the Middle East market."

This successful collaboration not only paving the way for smart transformation in the Middle East, but also setting a global standard for innovation in smart technology. Moving forward, Tuya remains committed to exploring the realms of smart technology, unveiling continuous waves of innovative solutions and products. Together with global developers, Tuya aspires to co-create a smarter and brighter future.

Tuya Smart Announces Partnership with ZAIN KSA to Drive Smart Transformation in the Middle East
Driving Towards a Low-Carbon Era: Tuya's Innovative Solutions Take Center Stage at Light + Building 2024

Tuya Smart (NYSE: TUYA, HKEX: 2391), a global IoT developer service provider, is showcasing its innovations such as the Building Energy Management System and Bluetooth Mesh professional lighting solutions at the Light + Building 2024 in Frankfurt from March 3-8.

Aligned with the event's main theme, "BE ELECTRIFIED", Tuya has unveiled its own theme, "IoT: A New Greener World." This underscores Tuya's commitment to delivering enhanced products and solutions via breakthroughs in intelligent technologies such as IoT and AI. Furthermore, it highlights Tuya's dedication to empowering global developers in practicing ESG concepts and fostering collaboration for a sustainable, low-carbon future.

Integrating IoT and AI technologies, Revolutionizing Green Living with Tuya's Building Energy Management System

At Light + Building 2024, Tuya Smart is presenting its groundbreaking Building Energy Management System, a fusion of IoT and AI technologies, setting a new standard for green and energy-efficient solutions. This system, capturing immediate attention from attendees, empowers developers to efficiently manage building energy efficiency, curbing operational costs. But, how does this innovative system aid developers in achieving energy conservation?

1.Unified System: Leveraging Tuya's robust IoT technology, the Building Energy Management System enables swift unified hardware device management and visualization of energy data. This facilitates comprehensive energy data planning, laying the groundwork for optimal energy use.

2.Operational Optimization: Through insightful data analysis and predictive capabilities, the system assesses the current energy health of buildings. Establishing a carbon emission model, it evaluates energy efficiency, providing a foundation for targeted improvements.

3.Smart Management: Deep integration of AI enhances the system's effectiveness, offering strategic operational insights and energy-saving recommendations. The system communicates these insights to subsystems like lighting and HVAC, driving energy conservation. It adapts strategies based on seasonal, temporal, and user habit changes, ensuring reliable low-carbon building management.

4.Green Energy Integration: The system enables developers to incorporate smart devices such as photovoltaics and energy storage, fostering green energy adoption and achieving low-carbon consumption.

Widely applied in building, warehouse, and city scenarios, Tuya's Building Energy Management System delivers a transformative building operations experience. In a Singapore warehouse project, it facilitated real-time analysis of energy-consuming equipment, automated operational strategies, and achieved intelligent energy conservation, resulting in over 17% electricity savings for enterprises.

Bluetooth Mesh Professional Lighting Solution Achieves Harmony Between Energy Efficiency and Comfort

As smart technology transforms our world, the global professional smart lighting sector is seizing new opportunities. A report from Mordor Intelligence forecasts the global smart lighting market to soar to $49.37 billion by 2028, with a robust compound annual growth rate of 20.52% in the coming four years.

In response to this burgeoning market, Tuya introduced its Bluetooth Mesh Professional Lighting Solution. Leveraging the low energy consumption and seamless network configuration of Bluetooth Mesh, this solution equips developers with a comprehensive suite of offerings, spanning hardware and software tools. This empowers rapid development of professional smart lighting control systems, significantly enhancing operational efficiency and trimming deployment costs.

Beyond efficiency gains, the solution champions energy conservation. Combining professional smart lighting with Tuya-enabled human-sensing sensors, the smart lighting control system optimizes brightness control, achieving substantial energy savings. Enterprises adopting the Bluetooth Mesh Professional Lighting Solution report saving a minimum of 50% in energy costs.

Tuya complements this innovation by showcasing hardware products aligned with the Bluetooth Mesh Professional Lighting Solution. This enables developers and brand customers to swiftly establish a holistic product loop for professional lighting, complete with customizable and differentiated full-stack capabilities across the entire software and hardware chain. Notable features include Tuya-enabled professional sensors for light and human perception, featuring Bluetooth local distributed control and scheduling capabilities. These devices enhance smart lighting control systems with diverse local automation capabilities, along with functions such as three-stage dimming, light sensitivity priority, power-off memory, and power statistics—profoundly optimizing electricity consumption in lighting scenarios.

Tuya Smart Commercial Enables Developers to Overcome Industry Challenges

At Light + Building 2024, the Tuya Smart Commercial Exhibition Area shines a spotlight on cutting-edge solutions across verticals like Commercial Lighting & Office, Hospitality, Residential, House & Real Estate. This dynamic showcase captivates developers worldwide, fostering a continuous exchange of R&D ideas.

In the realm of Smart Commercial Lighting & Office, Tuya introduced an energy-saving lighting solution designed for high consumption scenarios such as indoor public areas and parking lots. Harnessing global standard Bluetooth Mesh technology, this solution delivers a range of smart offerings, including IoT sensing tri-proof lights, T8 light tubes, line lights, and panel lights. Additionally, it establishes a visual brand commercial lighting management platform and app for customers, offering insights into fixture status, service lifecycle, alarms, and anomalies. The lighting management web platform provides energy consumption tools and optimization strategies, enhancing operational efficiency and promoting energy conservation.

To streamline smart lighting projects, the solution offers a user-friendly installation and debugging process. Through network group and scene configuration, coupled with intelligent IR + Bluetooth LE remote management, installation takes just one second, entirely cloud-independent. Remote management data can seamlessly synchronize with the cloud in the future. Even without cloud connectivity, customers can centrally manage fixtures locally, showcasing flexibility and ease of operation. Already implemented in numerous global projects, this solution boasts a comprehensive energy efficiency rate exceeding 80%.

For the Smart Hospitality and Residential scenarios, Tuya takes center stage with its cutting-edge commercial smart door lock solution. The Gsmart Lock App, a fully functional application, simplifies key distribution through efficient batch management. Leveraging its open ecosystem, the Gsmart Lock App seamlessly integrates with other devices within Tuya's hardware ecosystem, opening doors to endless possibilities for hardware interaction. The app further supports API/SDK customization development, empowering developers to create innovative, differentiated products, and solutions.

For Smart House and Real Estate, Tuya introduces the KNX + Wireless Integration Solution. This groundbreaking solution harmoniously integrates wired smart home systems with wireless counterparts, fostering seamless interconnection between devices. Addressing challenges prevalent in the current smart home market, such as low device management efficiency and suboptimal living environment experiences, the solution offers consumers efficient and convenient smart services.

At Light + Building 2024, Tuya's showcase spans diverse solutions in the lighting and building sectors, treating developers worldwide to a technological feast. As Tuya continues its exploration of energy-saving solutions, it remains committed to providing novel ideas for global developers, contributing to the creation of a greener, low-carbon, and sustainable world.
Light + Building 2024

Tuya Smart (NYSE: TUYA, HKEX:2391), a global IoT developer service provider, is thrilled to announce its participation in Light + Building 2024, the world’s leading trade fair for lighting and building-services technology, in Frankfurt am Main, where the company will unveil cutting-edge technologies shaping the future of sustainable smart living.

Aligned with the event's overarching theme, "BE ELECTRIFIED," Tuya will showcase its latest innovations under the compelling banner of "IoT: A New Greener World." Attendees are invited to experience this visionary display at Booth E81 in Hall 8.0 at the Frankfurt Fair and Exhibition Centre, from March 3 to 8.

The showcase is a testament to Tuya's dedication to environmental, social, and governance (ESG) principles. Through the seamless integration of IoT and AI technologies across lighting, energy, and diverse sectors, Tuya is redefining the landscape of smart homes and buildings. The objective is to enable customers to provide users with a green, low-carbon lifestyle, injecting fresh dynamics and optimism into the global agenda for sustainable development.

Tuya to Unveil Groundbreaking Initiatives in Energy Conservation and Carbon Reduction

In the face of escalating global energy demand and ambitious carbon neutrality targets, the international energy market is imposing increasingly stringent standards on major industries and households. Smart energy management has evolved into an imperative trend, and as a pioneer in this domain, Tuya has launched a series of inventive smart energy solutions. These solutions offer practical and feasible pathways for global developers to embrace low-carbon practices and energy efficiency.

At the highly anticipated Light + Building 2024, Tuya is poised to showcase its revolutionary Building Energy Management System, a culmination of diverse functions tailored for developers worldwide. This innovative solution extends its applicability beyond traditional boundaries, finding relevance in architecture, warehouses, and urban landscapes. It serves as a pivotal tool for global developers, enabling unified platform management, optimizing operational efficiency, fostering the development of intelligent systems, and contributing to the establishment of sustainable green energy frameworks.

Professional Lighting Solutions to Illuminate the Future

As the global smart lighting market presents new growth prospects, recent research by Grand View Research, Inc. foresees the market reaching $46.9 billion by 2028. Against this backdrop, consumer expectations for lighting solutions have evolved, with a pronounced emphasis on more convenient lighting control systems and energy-efficient products.

In response to the burgeoning needs of the smart lighting market, Tuya is steadfast in its commitment and has introduced the Bluetooth Mesh professional lighting solution. This innovative solution not only establishes a versatile and customizable matrix of smart products, but also caters to diverse lighting requirements across various scenarios. Recognizing the evolving landscape, Tuya's solution ensures enterprises are well-equipped to meet the heightened demands of customers seeking cutting-edge lighting experiences.

Tuya’s Workshops Unveil an Array of Smart Solutions

Tuya's unwavering commitment to enhancing product value for customers and partners is underscored by its dedication to vertical fields such as smart houses, hotels, and residential buildings. Within these domains, Tuya has crafted a multitude of smart solutions, ranging from commercial smart door lock solutions, to comprehensive smart house and real estate solutions, and innovative smart commercial lighting solutions. Through the seamless interconnection and intelligent adaptation of these products, Tuya enables customers to efficiently construct diversified smart business scenarios, providing consumers with a seamlessly comfortable and intelligent living experience.

These groundbreaking solutions are set to make their grand debut at Light + Building 2024. To facilitate a deeper understanding of the advantages these solutions offer, Tuya has organized a Smart Building Workshops event from March 5 to 7, 2024. This series of workshops aims to furnish developers with detailed explanations of Tuya’s smart solutions, enabling them to comprehend their intricacies and potential applications. Moreover, the interactive platform encourages developers to actively engage in discussions and collectively explore the latent commercial value embedded in these innovative solutions.

Adding to the excitement, Tuya is set to host the eagerly awaited Tuya Developer Day at Light + Building 2024. This exclusive event will witness the convergence of globally renowned enterprises, including Statista, Xanlite, FSL Lighting, and Enerlution, among others, joining forces with Tuya to orchestrate a dynamic and cutting-edge technology showcase. The gathering aims to foster a collaborative environment, continuously enhancing energy management efficiency, and making meaningful contributions to global sustainable development.

Light + Building 2024 provides an exceptional opportunity for Tuya to showcase its technological strength and diversified solutions spanning lighting, energy, and various other fields to a global audience of developers. This gathering facilitates invaluable communication and exchange opportunities, allowing Tuya to engage closely with global developers. Through this exhibition, Tuya is poised to collaborate hand in hand with global developers, working towards the shared vision of realizing a sustainable future.
Tuya Smart (NYSE: TUYA, HKEX: 2391), a global IoT developer service provider, today announced a partnership with AiTAN, a leading smart solutions provider in Thailand, which aims to co-create innovative smart solutions for the AiTAN brand across diverse sectors, including homes, real estate, hotels, rentals, commercial lighting, and office spaces, offering an enhanced smart experience for customers and end-users in Southeast Asia. The partnership was unveiled during the launch event for the AiTAN brand.

Smart Industry Prospects in Southeast Asia and AiTAN's Commitment to Intelligent Transformation

The "Thailand 4.0" policy, launched by the Thai government in recent years, aims to elevate industries through innovation and advanced technology, fostering the evolution and competitiveness of Thai industries within the Southeast Asian market.

Aligned with this policy, Thailand's smart industry is experiencing rapid growth. Projections by Chinese Social Sciences Today suggest that Thailand's digital economy will reach $57 billion by 2025, constituting approximately 30% of the country's GDP. Concurrently, Thailand's smart business initiatives are extending across the entire Southeast Asian market, with enterprises increasingly seeking intelligent transformation to achieve cost-effectiveness and efficiency through smart technologies, thus enhancing market competitiveness.

As a leading smart solutions provider in Thailand, AiTAN's diverse portfolio spans smart communities, hotels, lighting, and energy solutions. Committed to optimizing efficiency across various industries, AiTAN recognizes the vast potential of the smart industry. Leveraging Tuya's robust technical capabilities and extensive experience in smart technology, AiTAN has chosen to collaborate with Tuya, aiming to establish a new business paradigm in Southeast Asia's smart industry.

Tuya Enables AiTAN to Lead in the Smart Industry

The collaboration focuses on homes and real estate as the entry point, extending into areas such as hotels, residential, commercial lighting, energy, and office spaces. Leveraging Tuya's software and hardware solutions and AiTAN's robust research and development capabilities, both parties aim to establish a professional, comprehensive, and competitive smart commercial brand in the industry.

At the hardware level, Tuya will provide AiTAN with efficient and cost-effective services to expand their brand's core product portfolios. This will ensure brand coherence and guarantee the quality and stability of core hardware products, effectively addressing the challenge of smart hardware product upgrades.

On the software front, Tuya Smart Commercial will deliver industry-level SaaS, including Smart House & Real Estate, Smart Hospitality, Smart Residential, and Smart Commercial Lighting & Office. This will drive the evolution of AiTAN's customer management model and service modes, enhancing customer service capabilities and significantly boosting work efficiency. Additionally, Tuya Smart Commercial's App SDK development services will assist AiTAN in creating its own branded app, offering effective operation and maintenance tools, such as remote device diagnostics, restarts, and firmware upgrades. This will contribute to the creation of a high-quality after-sales service experience for end-users and significantly reduce operation and maintenance costs.

As part of this collaboration, AiTAN has set ambitious goals for 2024, aiming to deploy at least 10,000 devices and secure a minimum of 100 reserved projects. Furthermore, AiTAN plans to inaugurate a 1,600-square-meter AiTAN Solution Center in Bangkok in September, showcasing joint solutions created by AiTAN and Tuya, and reinforcing its brand presence.

"We have been eagerly awaiting an opportunity to expand our original smart home business into broader industry-level smart solutions. With Tuya's support, we have swiftly completed the upgrade and possess the capability to provide more commercial scenario solutions. Leveraging Open API and SmartHome App ADK, we are accelerating the development of the AiTAN Smart application, offering local users digital services such as Line application's notifications and security centers, tailored to meet local needs. This continuously enhances the intelligent and digital living experience for residents. I am confident that our breakthroughs in various fields will garner positive feedback for AiTAN, and we look forward to future collaborations with Tuya," said Ranis Dhamasiri, CEO of AiTAN.

Haiping Ying, General Manager of Tuya Smart Commercial, said, "We are honored to collaborate with AiTAN. Through this partnership, AiTAN has introduced our innovative solutions to the Southeast Asian market, expanding global market channels for smart businesses. Moving forward, we remain committed to the smart technology field, delivering new solutions with more localized attributes to overseas developers and enabling them to realize their development strategy for their smart solution brands."

In an era where smart technology is integral to all industries, the collaboration between AiTAN and Tuya signifies an opportunity to intensify exploration, research and development of innovative technologies. The collaboration aims to continuously create numerous solutions catering to developer needs, fostering a beautiful future that seamlessly incorporates intelligence.
Tuya Developer Day at CES 2024: Advanced Technologies to Develop Future Smart World

Tuya Smart ("Tuya" or the "Company") (NYSE: TUYA; HKEX: 2391), a global IoT developer service provider, took center stage at CES 2024 in Las Vegas by hosting "Tuya Developer Day." Aligning with the CES 2024 theme, "All Together, All On", Tuya presented under the theme "All Together, All On Smart", signifying the collaborative efforts with global developers to realize "smart coexistence", which refers to creating a seamlessly interconnected world.

At CES 2024, Tuya elevated its commitment with an official upgrade from "Tuya Day" to "Tuya Developer Day." This move reinforces Tuya's dedication to an open and neutral approach, further enabling developers to innovate and collaborate in shaping smart solutions that align with their vision.

Tuya Developer Day welcomed representatives from renowned organizations, institutions, and enterprises in smart real estate, lighting, consumer electronics, and telecommunications industries. Through discussions on leveraging IoT and AI technologies, Tuya facilitated a platform for global developers to explore business opportunities and capitalize on emerging market trends.

Eva Na, Vice President of Marketing and Strategic Cooperation, and CMO of Tuya Smart, expressed enthusiasm during the welcoming speech, stating, "As an industry leader, Tuya has always firmly believed that IoT technology innovation requires the collective wisdom of thousands of developers. We look forward to collaborating with developers in using AI, IoT, and Cloud technologies to create a higher value business space and build a more friendly, greener, and smarter world."

Alex Yang, Co-Founder and COO of Tuya Smart, delivered a compelling opening speech themed "IoT for Sustainability and Beyond." He underscored the heightened significance of sustainable development in contemporary business operations, noting the widespread embrace of IoT as a pivotal innovation for achieving sustainable development goals within enterprises. Within this framework, Yang emphasized the ongoing commitment to exploring methodologies that facilitate the sustainable growth of enterprises. "By leveraging cutting-edge technologies, Tuya meticulously analyzes equipment data to devise practical and viable smart solutions. Taking smart energy solutions as an example, it comprehensively covers the entire energy equipment ecosystem—from power generation and energy storage to distribution, electricity consumption, and metering. This holistic approach consistently generates green and low-carbon work and living environments for developers. Looking ahead, we will continue to dedicate to intensifying efforts in this realm, pledging to contribute enduring green and sustainable technological value on a global scale, not only build sustainability with IoT, but make IoT a sustainable investment, " said Yang.

The event featured leading brands and associations from around the world, including Aerogaz, Amazon, CALEX, Copilot.cx, Goqual, Grupo Construlita, INOX Smart, T3 Technology, and VTA+. The partner representatives spoke about cutting-edge topics such as innovation, and sustainable development opportunities in multiple smart industries, and shared joint Tuya case studies.

Keynote Speeches on Tuya Developer Day

Amazon: Build the Ambient Home together with Alexa

Customers have connected more than 400 million smart home devices to Alexa, and use Alexa hundreds of millions of times each week to control those devices. There are more than one million registered developers, brands, and device makers building conversational, natural, and proactive experiences with Alexa. Amazon offers a collection of tools, APIs, reference solutions, and documentation that make it easier for developers to build Alexa experiences for their customers.

"Thanks to Alexa, homes are significantly smarter than they were a decade ago when Amazon set out to realize our vision for ambient intelligence. Improving the setup process for our devices is a key area of focus for us. With Frustration-Free Setup, device setup with Alexa can be as easy as opening a box and powering on a device, which also includes Matter devices through Matter simple setup. We're excited to work with Tuya to bring Matter simple setup to their devices," said David Wurster, Senior Manager of Strategic Partnerships of Alexa Smart Home.

CALEX: CALEX SMART HOME Sustainable Growth

Electro Cirkel Retail (CALEX) is a leading European brand that specializes in the lighting and smart home industry. As one of the first firms to introduce energy-efficient filament LED bulbs to Europe in 2014, CALEX distinguished itself with quality, innovation, logistics excellence, and speed-to-market.

"In the present, the home furnishing industry is in the midst of a transformative shift towards smart home integration, witnessing a profound escalation in the intelligence of home products. With over 50 years of sustainable innovation, CALEX proactively engages with the realm of smart homes, consistently crafting distinctive and innovative smart home products, and evolving the CALEX smart ecosystem by leveraging Tuya's smart solutions. This approach ensures that consumers have access to a broad spectrum of smart living scenarios, tailored to meet their diverse needs and enabling them to capitalize on emerging market opportunities," said Thomas Pharazijn, Smart Product Development Manager of CALEX.

Grupo Construlita: Creating Smart Buildings to Improve Profit and Productivity with Construlita Connect

Construlita is a leading brand in commercial lighting for a range of settings, including workplaces, retail stores, restaurants, and hotels. To meet customers' needs for lighting through knowledge, technology, and solutions that add value to lighting projects, it is constantly updating its solution portfolio with innovative technologies like IoT devices and smart platforms that are in line with global trends. This results in the creation of spaces full of captivating experiences that heighten end-users' sense through light.

"Our value proposition lies in the ability to adapt, connect, report and measure valuable information from the daily operation of commercial buildings. To better support our clients in their pursuit of sustainable development, we have developed Construlita Connect, which is supported by Tuya's SaaS Technology, comes as a simple and effective way to improve profit and at the same time create productivity and well-being for the people who inhabit buildings with our technology. By doing so, our clients can create automation focused on energy savings while having intuitive spaces and achieve productivity, resulting in reduced operating costs and the cultivation of green, low-carbon, and sustainable business environments," said Roberto Enríquez Gómez, Sales Manager IoT of Grupo Construlita.

Copilot.cx: Leveraging the Tuya Developer Ecosystem: Crafting Exceptional Mobile Applications for IoT Devices

Copilot.cx gives companies a critical advantage that increases overall customer satisfaction and builds Lifetime Value. It delivers on the promise of IoT by offering manufacturers the opportunity to automatically engage end users with meaningful, data-driven and behavior-based communications - Leading to improved onboarding, reduced product returns, better product rating and new revenue channels.

"For brand owners, cultivating user loyalty stands as a pivotal factor in sustaining revenue growth for companies. Through our collaboration with Tuya, we seamlessly integrate Copilot.cx's expertise in app interaction design with Tuya's PaaS2.0, culminating in the creation of exclusive apps tailored for brand owners. This alliance not only enables brand owners to precisely target diverse customer segments but also fosters a more intuitive and comfortable intelligent product experience for users, significantly bolstering user loyalty," said Tsiki Naftaly, Co-Founder of Copilot.cx.

Goqual: From Understanding Customer Needs to Delivering Value to Customer: A Customer-Centric Journey

Founded in 2014, Goqual is a technology company that has been deeply engaged in the smart home industry for many years. As a smart life solution provider, Goqual operates Hejhome, one of the most active smart home platforms in South Korea, designs/manufactures/produces IoT electrical engineering products in the field of smart real estate, and has dozens of smart products applied to Korean real estate projects, integrated into rich and convenient smart life scenes, and continues to serve the most diverse types of smart home devices.

"As the most beloved smart home brand in Korea, we always adhere to customer-centric and customer-oriented approaches. We continually explore the dynamic landscape of smart homes, delivering satisfactory solutions that resonate with our customers. In the present landscape, the demand for smart homes is burgeoning, underscoring the increasing importance of seamless collaboration between software and hardware. Leveraging the smart solution platform offered by Tuya, we can swiftly construct and realize smart scenarios, empowering users to effortlessly integrate smart products into their daily lives and revel in the benefits of a truly smart and sustainable living experience," said Sean Woo, CEO of Goqual.

INOX Smart: Securing a Keyless Future: Enhanced Safety and Security in Multifamily and Mixed-Use Access Management through IoT Innovation

INOX Smart is an innovative company serving the residential, commercial, hospitality, and healthcare industries. It is a leader in door hardware design, engineering, and manufacturing. INOX has the ability and experience to integrate elegant luxury designs with engineered strength to meet stringent compliance regulations and endure harsh environments. INOX products continue to revolutionize the industry, from the world's first barn door privacy locks to electrified sliding door mortise locks with touchless unlocking and auto-locking capabilities.

"With the swift evolution of smart door lock technology, the era of keyless access is upon us. In response to the escalating consumer demand, INOX Smart has partnered with Tuya to introduce a comprehensive smart door lock solution. With Tuya's capabilities, our smart door lock products now boast a full spectrum of functions—from distribution network management to door lock authorization. This not only fortifies the security of door locks but also delivers a more convenient and intelligent home living experience for end users," said Qianyan Cheng, Founder & VP of INOX Smart.

T3 Technology: Own the Household - T3 Facilitate to Build a Whole Household Smart Eco-system

As the No.1 home broadband access supplier and the No.1 vendor to introduce Wi-Fi 6 to Thailand, T3 Technology enables smart enterprises, SMEs and households for a better smart life.

"T3 has consistently dedicated itself to crafting smart living spaces for Southeast Asian families. Tuya, with its formidable technological prowess and extensive practical experience, stands as a key ally in our mission to dismantle connectivity barriers within smart home products. Together, we develop 'Own the Household', and aim to forge a novel smart home ecosystem, enabling comprehensive control of home equipment integration throughout the entire ecosystem. Anticipating a deeper collaboration with Tuya in the future, we are poised to collectively pioneer advancements for superior smart life and smart businesses," said Kevin Guo, Deputy CEO of T3 Technology.

VTA+: 6 Years of Evolution and Technological Transformation

VTA developed audio, video, and home automation technological products for the home and office. Its brand VTA+ established a complete ecosystem designed to make users' lives easier, which integrates IoT technology under an all-in-one model to have control of the home.

Juan Carlos Varon, CEO of VTA+ said, "Home intelligence stands out as a crucial trend in the present market landscape. In our commitment to assisting consumers in crafting intelligent living environments,Tuya is a leading technology company because of its ability to update quickly and agilely. We have partnered with Tuya to collaboratively develop a smart home management system. The result is a living environment that is not only safer but also more comfortable and smarter for consumers."

Aerogaz (S) Pte Ltd: Revolutionizing Home Safety and Efficiency: Möwe by Aerogaz in Singapore's Smart Home Landscape

Aerogaz is a pioneering brand for home appliances, specializing in hobs, hoods and instant water heaters since 2003. It provides a range of high-quality and affordable household products for the Singapore market, which are also widely distributed and marketed throughout the ASEAN region. Being the smart home brand under Aerogaz, Möwe strives to meet the needs of the 21st-century smart lifestyle and provides a one-stop solution to a complete smart home ecosystem.

"Möwe, the smart home brand by Aerogaz, maintains a steadfast focus on enhancing consumer home safety and efficiency. Addressing safety concerns, Möwe collaborates with Tuya to introduce smart kitchen hobs that not only keep consumers informed about gas usage but also automatically cut off in the event of a gas leak. In terms of energy conservation, Möwe actively realizing energy-saving and low-carbon smart living scenarios for consumers, leveraging Tuya-enabled energy-saving kits. In the future, Möwe is poised to deepen its collaboration with Tuya, aspiring to contribute to a superior family life experience for consumers," said Marcus Tan, Business Development Manager of Aerogaz (S) Pte Ltd.

In addition, during the "Tuya Developer Day" event, Tuya forged partnerships with globally renowned companies such as Möwe, Singapore's pioneering smart home energy-saving service brand; Goqual, a leading IoT brand in South Korea; VTA+, a prominent smart home brand in Colombia; and Grupo Constulita, a leading lighting brand in Mexico. The event witnessed the signing of agreements and a ceremonial acknowledgment of collaboration. These partnerships will encompass multi-dimensional cooperation, spanning products, technology, and channels, with a shared goal of enhancing the quality of life for consumers and fostering a superior living environment for smart homes.

Since the opening day of CES 2024, Tuya's booth has already attracted thousands of visitors. The "Tuya Developer Day" event at CES 2024 not only opens up expansive market opportunities for Tuya and its partners but also serves as a platform for global developers to showcase their innovations, fostering direct communication, idea exchange, and newfound inspiration. In the future, Tuya remains committed to ongoing collaboration with global developers, actively promoting the widespread application of IoT, AI, and other cutting-edge technologies across diverse scenarios. This steadfast commitment is geared towards achieving the sustained and strategic development of the intelligent industry.
Tuya Smart (NYSE: TUYA, HKEX:2391), a global IoT developer service provider, announced that it would bring an extensive range of cutting-edge solutions to CES 2024 to present its green and low-carbon development philosophy to developers worldwide. In line with the theme of CES 2024, "ALL TOGETHER, ALL ON", global businesses are seeking to enhance the level of inclusivity and engagement for consumer electronics products. Tuya followed the main theme and established its exhibition hall under the theme of "All Together, All On Smart." Its exhibition area is located at booth 51916, in Hall A-D located on the second floor of Venetian Expo, from January 9 to 12 in Las Vegas, Nevada, U.S.A.

The "All Together, All On Smart" theme communicates Tuya's delightful vision for the future of the world. In particular, the idea of "All Together" contains the concept of "universal harmony", which is derived from "The Book of Rites" by Confucius. This concept illustrates the significance of the idea of a community with a shared future for mankind, while it also fits in nicely with Tuya's values. Tuya consistently upholds ESG principles and is dedicated to collaborating with global developers to utilize IoT innovation to create smarter, more energy-efficient, and more comfortable living spaces, to eventually bring the idea of "All On Smart" to life.

Highlight #1: Tuya's Four Signature Colors for 2024

Tuya will reveal its Four Signature Colors for 2024 , Peach Fuzz, Bermuda Green, Aurora Pink, and Little Boy Blue, at CES 2024. Tuya's Four Signature Colors represent the company's culture, but also stand for the abundance and diversity of Tuya's developer ecosystem. Developers can anticipate a well-established exhibition hall dressed in the new Four Signature Colors, working with Tuya to collaboratively create new narratives.

Highlight #2: HEMS will be in the Spotlight

Carbon emissions are still a major global concern at the moment. Numerous businesses are constantly looking for ways to accelerate carbon reduction in contribution to overall energy-saving and the reduction of carbon emissions. For instance, the energy sector has reshaped the grid at the distribution end by integrating sustainable energy sources like solar and wind power; while the automotive industry is embracing electric vehicles to help achieve carbon neutrality.

Tuya actively researches and develops effective smart energy solutions in this context to enable customers to serve household users. Tuya's recently launched Home Energy Management System (HEMS), which helps maximize household energy efficiency to meet the worldwide "dual carbon" goals, is available at CES 2024 for developers to learn more.

Highlight #3: Popular Smart Products will be Showcased

As a global IoT developer service provider, Tuya has always been dedicated to helping global developers in effectively producing unique, self-controllable smart products and solutions. Tuya will showcase a wide range of popular and cutting-edge Tuya-enabled products at CES 2024.

This time, Tuya will exhibit many smart products that are directly tied to people's daily lives. Taking smart lighting features as an example, there are smart mouse pads that support changing RGB lighting modes, smart bicycle lights that alter the light automatically, and smart wake-up lights that help people wake up from better sleep.

Highlight #4: First Time Revealed Concept of National Pavilions

Every year, thousands of people from all over the world attend CES, the most significant technology event in the world, which serves as a proving ground for breakthrough technologies and global innovators. Tuya introduced the idea of a National Pavilions in the booth so that global developers could more fully understand the allure of smart devices from other countries. The National Pavilion, as its name implies, is an exhibition area where Tuya and its international partners from different countries and regions present products and solutions. It not only gave global developers access to a wide range of smart products from various regions, but it also brought to light the demands and current trends in IoT development across national boundaries, helping developers to comprehend Tuya's globalization concept in a more immersive way.

Highlight #5: Immersive and Interactive Experiences in the Realm of IoT

Tuya has also planned multiple smart product interactive activities during its four-day display to provide attendees with a more relaxed and enjoyable experience. The Tuya-enabled smart jump rope challenge will catch the player's jump rope movements and display them on the main screen to allow a virtual avatar to jump simultaneously to reach the sky, allowing for both fun gaming and exercise. This also means that Tuya's gamified health solution not only allows IoT to creep into consumers' lives in a fun manner, adding fulfillment to the tiresome workout procedure but also assists global developers in seizing the gaming prospects of smart products and succeeding in the health industry.

Tuya will usher in new market opportunities and deliver green and sustainable product solutions to global developers through the CES show, consistently promoting international businesses to achieve green and sustainable development.

Tuya Day, Tuya's signature event, will also be upgraded to Tuya Developer Day at CES 2024. Many experts in diversified fields will look into IoT development outlook from the standpoint of developers, presenting the most recent updates and insights to global developers.
New York -- Tuya Smart (NYSE: TUYA, HKEX: 2391), a global IoT developer service provider, has been committed to advancing the adoption of Matter standards in the industry, helping customers to reduce the cost of receiving Matter certification for devices and shorten product launch times, to seize new opportunities in smart business.

The Connectivity Standards Alliance officially released Matter 1.2 on October 23, 2023. The update adds support for nine new types of connectivity devices, and makes important improvements to the existing technical specifications, SDKs, certification policies, and testing tools.

As a pioneer in promoting Matter, Tuya has showcased its full-stack solutions for Matter at several well-known industry events, including CES, MWC, IFA, and the Hong Kong Electronics Fair (Autumn Edition). Tuya was also invited by ecosystem partners to show its full-stack solutions for Matter at marketing events including AWS Summit, Google I/O, Google Smart Home Summit, among others. It also joined the Connectivity Standards Alliance Boston Member Meeting, and the Samsung Developer Conference. Meanwhile, Tuya, as a member of the Connectivity Standards Alliance's China Member Group, also participated in the Matter Interoperability Wall Program, and presented at the Guangzhou International Lighting 2023.

Matter 1.2 officially released
Tuya Continues to Expand Matter Product Categories

The newly released Matter 1.2 adds support for nine new types of devices, including refrigerators, room air conditioners, dishwashers, washing machines, floor sweepers, smoke and CO alarms, air quality sensors, air purifiers, and fans. Additionally, Matter 1.2 features important improvements to its testing and certification program, such as the addition of new chip platform support to the SDK, enhancements to the Matter testing tool, and other functionality improvements that will help companies shorten product launch times.

With Matter 1.2, Tuya continues to improve its full-stack solutions for Matter, helping customers expand their Matter smart home product portfolios. As of October 5, Tuya has obtained 217 Matter certificates, covering five main categories: electronics, lighting, sensors, gateway, and home appliances. The launched hardware solutions cover a number of smart home categories: light bulbs, light strips, switches, gateways, sockets, sensing, curtains, thermostats, and others.

In July, Tuya Smart became one of the few businesses in the world to offer both full-stack solutions for Matter and Matter Non-VID Scoped PAA certificates that are recognized by the Alliance. This enabled Tuya to help more than 846,000 global developers in its ecosystem to complete the security certification of Matter devices in a highly efficient and cost-effective way.

Last month, Tuya also participated in the test of Matter 1.2 SVE including Matter over Thread Smoke and Carbon Monoxide Alarms, and Matter over Thread Air Quality Sensors. With the release of Matter 1.2, the two new tested product solutions will soon be available.

In addition, Tuya is also actively involved in the upgrading and iteration of the Matter TV standard, aiming to ensure that the Tuya-enabled center control panel's features align with the next standard. It is reported that the Matter TV standard with Tuya-enabled center control screen capabilities is expected to be officially released next spring.

Tuya is further strengthening its relationship with ecosystem partners to advance the application of Matter in various spheres. In response to Amazon's introduction of Matter Simple Setup (MSS), Tuya has launched its solutions for MSS and finished MSS testing for Tuya-enabled Wi-Fi and Thread devices. Meanwhile, customers are further enabled by Tuya in accordance with the Commissionable Endpoint functionality from Amazon. After adding the device, end-users can use the Tuya-enabled App to immediately synchronize Matter devices to the local system. Thus, end-users can use Amazon Echo speakers to achieve local control of Matter devices even when there is no network connection.

Lower the Barrier to Receive Matter Certification
Enable Customers to Build Differentiated Competitive Strengths

As the Alliance's highest-level member, Tuya possesses several qualifications, including Matter product compliance certificate transfer, similarity certification, and new certification, among others. That is to say, all products created using Tuya's Solutions for Matter can be certified quickly and affordably through Tuya's certificate transfer, significantly reducing the time required for certification.

MOMAX SMART, a leading AIoT and consumer electronics brand, recently developed the Matter Gateway and Matter LED through Tuya's full-stack solutions for Matter and obtained the Alliance's Matter certification. With Tuya's support, MOMAX SMART received certification within thirteen business days and became the first Hong Kong brand to enter the Matter ecosystem.

Meanwhile, relying on the Tuya developer platform, MOMAX also achieved interconnection with Amazon Alexa, Google Home, Apple Home, and other mainstream ecosystems, which provides a boost to the layout of MOMAX in overseas markets. Currently, MOMAX has won a good reputation in Hong Kong and Taiwan, Southeast Asia, and Europe. John Cheng, CEO of MOMAX SMART, said that in the future, he hopes to develop more Matter devices and work with Tuya to promote the penetration of Matter in the smart home industry.

Matter's continuous upgrading will accelerate the breaking down of ecosystem barriers and further tackle the problem of smart home fragmentation for both upstream and downstream businesses in the smart home market. In the future, Tuya will continue to promote the development of Matter devices, design, test, and validation of Matter, and facilitate the adoption of Matter in the global market.
Tuya Smart announced a partnership agreement with Siam Cement Group (SCG), the largest cement and construction materials producer in Southeast Asia, at the Techsauce Global Summit 2023. To assist SCG in better providing comprehensive IoT solutions for customers in the real estate industry and to jointly provide technical and service support for the smart transformation of the real estate industry, Tuya will provide all-around support for SCG's real estate integrator and real estate brand business, covering the three pillars of privatized IoT platform, hardware ecosystem, and software development. In particular, Tuya will construct a privately-owned IoT platform for SCG based on the Cube Solution with exclusive functionalities, high system stability, and complete data independence.

BANGKOK, Aug. 18, 2023 -- Tuya Smart (NYSE: TUYA, HKEX: 2391), a global IoT developer service provider, announced a partnership agreement with Siam Cement Group (SCG), the largest cement and construction materials producer in Southeast Asia, at the Techsauce Global Summit 2023.

As the first collaboration in Thailand that leverages Tuya's Cube Solution in the smart home field, SCG will be able to create a house IoT management system and privatized IoT platform to manage devices offered under the SCG smart home brand. The two companies will also collaborate to explore additional smart business opportunities, such as growing SCG's smart product line, enhancing its IoT services with integrated hardware and software solutions, and advocating for the smart transformation of Thailand's real estate sector. The two parties also intend to work more closely together in the future to advance the adoption of IoT, AI, and numerous other cutting-edge technologies in the fields of smart lighting, smart community, and smart city, among others.

SCG has made significant contributions to the advancement of the nation's infrastructure initiatives for more than a century, operating over 300 subsidiaries. Ranked No. 878 on the Forbes Global 2000 list of the world's largest companies for 2023, SCG has divided its core businesses into three segments: cement-building materials, chemicals, and packaging. Its operations span many Southeast Asian countries and regions, including Vietnam, Laos, Indonesia, and Myanmar.

SCG's business encompasses more than 90% of the Thai real estate industry, and it has also established long-term and reliable connections with several of Southeast Asia's premier real estate developers. Based on its deep roots in the real estate industry, SCG discovered that innovative technologies such as IoT can add more value to traditional industries, so it has actively explored and launched the real estate integrator and real estate branding business, to assist the transformation and upgrade of Thailand's real estate industry through its own branded smart products, systems, and services.

Therefore, SCG decided to partner with Tuya to strengthen the sector with advanced technologies and jointly develop a new landscape of smart real estate in Thailand using SCG's channel resources and local market expertise, as well as Tuya's core technology, solutions, and extensive global deployment strength.

Cube Solution Expands Development Potential for the Real Estate Industry

To assist SCG in better providing comprehensive IoT solutions for customers in the real estate industry and to jointly provide technical and service support for the smart transformation of the real estate industry, Tuya will provide all-around support for SCG's real estate integrator and real estate brand business, covering the three pillars of privatized IoT platform, hardware ecosystem, and software development.

In particular, Tuya will construct a privately-owned IoT platform for SCG based on the Cube Solution with exclusive functionalities, high system stability, and complete data independence. Tuya's Cube Solution is composed of five modules: IaaS, Cloud Native PaaS, IoT Core, IoT Capability Expansion, and Application Development and Integration Platforms. With the ability to choose from more than 40 functional components packaged in the five modules, based on business development needs, SCG will be able to deploy its private platform quickly and affordably, enabling it to offer its own platform functionality for the future expansion of its business operations.

Meanwhile, Tuya will further open up more business potential for SCG based on its Cube Solution, including assisting SCG in enhancing its smart home brand, developing a smart home management system, and offering intelligent transformation support to fulfill the demands of a variety of real estate industry customers. SCG will be able to realize a wide range of value-added functions, such as device connectivity and management, user management, information collection and analysis, etc., and swiftly complete the development of various applications, to better meet the varied IoT application needs of its own and the customers in the real estate industry and to provide differentiated functional support for various businesses and scenarios. For instance, SCG will be able to deliver product analysis for smart household products of its own brand. It will also be able to offer extensive device management capabilities to improve management efficiency for property management in industrial parks, commercial buildings, communities, and other real estate projects, based on SCG's privatized IoT platform.

Tuya's Integrated Hardware and Software Solution Extends SCG's Business Layout

After completing the private IoT platform, Tuya will collaborate with SCG on hardware and software solutions to further explore the development of smart real estate businesses.

Regarding hardware, SCG's edge gateway will be incorporated into Tuya's IoT ecosystem, greatly increasing the number of interoperable products offered by SCG and expanding the range of goods available under its smart home brand. Tuya will work with SCG to develop more intelligent interaction scenarios for the real estate industry and develop a flexible and scalable business management model, drawing on the nearly 2,700 product categories enabled by Tuya and SCG's in-depth understanding of the pain points of real estate industrial transformation. To help customers in the real estate business achieve energy savings and cost reductions, Tuya will work with SCG in developing a smart building energy management system including Zigbee sensors, smart thermostats, meters, edge gateways, and other devices.

In terms of software, SCG's own App, SCG Smart Living, will be seamlessly connected to Tuya-enabled App through the Tuya App SDK of Tuya's PaaS2.0, ensuring the management and control of SCG's brand as well as realizing connectivity, management, and control of Tuya-enabled devices.

Notably, as both parties are closely watching clean energy, SCG and Tuya will also jointly expand the zero-carbon solutions in the field of commercial real estate, energy management solutions for households, as well as smart cities and other proactive applications, to further open up the real estate industry towards the direction of green, intelligence, and sustainability, to enhance the brand value of social responsibility and ESG, and to work with customers to develop new collaboration patterns.

"As IoT, AI, and other technologies break through, enterprises in each ecosystem have to speed up the pace of smart transformation to adapt to new technological upgrades and applications. Tuya has committed to supporting industrial upgrade with cutting-edge technologies, while remaining open and neutral. Its IoT technical prowess and experience in the global market will be critical to our collaboration in developing a one-stop solution that satisfies SCG's development ambitions while also fitting the local development environment. We will continue to focus on 'innovation' and 'sustainable development' in the future, and will work closely with Tuya to explore further business prospects in the fields of smart lighting, smart community, and smart city and to work together to enable customers to thrive," said Mr. Apirut Vancha-am, Chief Digital Officer of SCG Digital.

"The collaboration between Tuya and SCG will provide a new development momentum to Thailand's real estate industry. With SCG's channel resources and Tuya's technological and ecosystem advantages, we will combine our efforts to develop smart real estate benchmark customers, jointly construct a green and highly efficient IoT ecosystem, and expand the impact of industrial smart upgrading. Tuya will continue to collaborate with SCG in the future to broaden its innovative business coverage with distinct products and services, bring energy-saving and efficient IoT solutions to traditional and emerging industry customers, and meet customers' needs for autonomous control and differentiated transformation while promoting the prosperous development of the local IoT ecosystem," said Ross Luo, General Manager of Asia Pacific Region of Tuya Smart.

SCG and Tuya will form a synergy of strengths to lead the emergence of smart real estate in Thailand, bringing an entirely novel environment to the real estate industry and laying the groundwork for both parties to expand more cooperation scenarios and cross-industry cooperation in the future.
The Tuya Matter PAA keygen created in May has successfully passed both the Connectivity Standards Alliance ("the Alliance") and independent MA groups' reviews in July. This makes Tuya one of the few businesses in the world to offer both Full-stack Solutions for Matter and Matter Non-VID Scoped PAA certificates that are recognized by the Alliance. This also means that Tuya can assist the ecosystem's more than 782,000 global developers in completing the Matter device security certification more quickly, easily, and affordably.

With the authorization as Non-VID-Scoped PAA, Tuya was able to circumvent the restriction that the VID-Scoped PAA can only sign PAI for one specific VID, which allows Tuya to sign PAI for any Vendor Identification (VID) obtained from the Alliance. Meanwhile, Tuya smoothly incorporates the process of PAA's issuing of DACs into Tuya's Full-stack Solutions for Matter based on its extensive experience of Matter application and IoT capabilities.

NEW YORK, Aug. 3, 2023 -- Tuya Smart (NYSE: TUYA, HKEX: 2391), a global IoT developer service provider, announced that the Tuya Matter PAA keygen created in May has successfully passed both the Connectivity Standards Alliance ("the Alliance") and independent MA groups' reviews in July. This makes Tuya one of the few businesses in the world to offer both Full-stack Solutions for Matter and Matter Non-VID Scoped PAA certificates that are recognized by the Alliance. This also means that Tuya can assist the ecosystem's more than 782,000 global developers in completing the Matter device security certification more quickly, easily, and affordably.

It's important to note that the Tuya Matter PAA was created as an Alliance Authorized Certificate Authority under the direction of the Matter PKI Certificate Policy, which guarantees full compliance with Matter's security standards for PAAs.

Matter is well-known to have strict standards for development, testing, and mass production of devices. In terms of device security, Matter standards mandate that before devices can be sold to the public, all Matter devices must have a Device Attestation Certificate (DAC) provided by a reputable PAA. This is a difficult task for IoT companies and traditional industrial organizations aiming to transform and improve through IoT, as the process is costly and requires handling by technical experts.

The Alliance guarantees a unique DAC for each qualified device through a roadmap from PAA to Product Attestation Intermediate (PAI) to DAC. The PAA comes in two varieties, VID-Scoped PAA, and Non VID-Scoped PAA.

Device manufacturers, brand owners, and other developers can decide whether to apply to become PAAs and have their certificates issued through the VID-Scoped PAA, or whether to work directly with a Non-VID-Scoped PAA company to complete the certification of their products.

However, for developers, the criteria for applying to become a PAA is high—any company running a PAA must be a member of, or a sufficient contributor to, the Alliance in good standing. On the other hand, obtaining a DAC requires a significant investment of time, manpower, and money, and is difficult to manage. Since the certification process can be slow or stalled, one might miss market opportunities during the process.

With the authorization as Non-VID-Scoped PAA, Tuya was able to circumvent the restriction that the VID-Scoped PAA can only sign PAI for one specific VID, which allows Tuya to sign PAI for any Vendor Identification (VID) obtained from the Alliance. Meanwhile, Tuya smoothly incorporates the process of PAA's issuing of DACs into Tuya's Full-stack Solutions for Matter based on its extensive experience of Matter application and IoT capabilities. When choosing Tuya to finish the development of Matter devices, developers need only to provide the VID applied from the Alliance. Then, they can complete the DAC authentication of their devices in real time during the development. Developers will not need to apply for PAA or even understand the specifics of PAA operation to enjoy the same smooth development experience of traditional smart devices.

Three Benefits to Lowering Developers' Entry Barriers to the Matter Ecosystem

There are numerous benefits of using the PAA certification service supported by Tuya for Matter device development.

Firstly, Tuya can assist developers in managing and controlling the certification process, while also lowering the cost of Matter device certification. According to the Alliance's official certification procedure, in order to certify a Matter product, a business must first pay at least U.S $7,000 as an annual Alliance membership fee. The laboratory testing charge for a product ranges from U.S. $7,000 to U.S. $10,000, and the certificate application fee ranges from U.S. $2,000 to U.S. $3,000, in addition to the membership fee.

Developers can avoid tedious testing procedures and application fees by using Tuya's Matter product certificate to complete a transfer of the certification. They only have to pay for the transfer of certification of individual products and product listing fees instead of extensive annual fees and application fees. Additionally, developers can simply obtain low-cost and manageable device certification under their own brand, increasing consumer awareness of the manufacturer's brand and products.

Secondly, Tuya can speed up market listing for products, and secure DAC issuance for large-scale devices in various categories. Tuya has successfully developed Matter PKI (Public Key Infrastructure), which has the capacity to offer developers large-scale DAC issuance, based on the PAA authorized by the Alliance. Tuya will support developers to complete the authentication of an enormous number of DAC certificates in a wide range of categories required by IoT devices, which will speed the process of large-scale product listing and sales to gain market share. Tuya can quickly complete the issuance of certificates for large-scale devices of multiple categories, and ensure the security of the issuance process through Hardware Security Machines, supporting the safe and secure issuance of DAC for developers' large-scale devices.

Finally, Tuya offers full lifecycle management of PAA certification, freeing developers to concentrate on the development of innovative devices. Developers will generate key pairs locally prior to applying for DAC and PAI through Tuya by sending a CSR (Certificate Signing Request) to the Tuya Cloud. In order to finish the issuance and writing of DAC, Tuya Cloud will first identify the production request for the Matter device, after which it will issue DAC to the device using the private key of PAI. The device will then burn and write PAI and DAC information into the device.

With Tuya, developers can implement a smart whole life cycle management of device certification, from certificate issuing to writing, increasing the speed and accuracy of certificate issuance and ensuring the security of certificate management. Developers can easily track the certificate issuance status, and cooperate with Tuya to promote the commercialization process of Matter devices.

Tuya's Full-stack Solutions for Matter Promote the Common Use of Matter and Form a Better Ecosystem Cycle

Generally speaking, Tuya has increased its capacity to provide Full-stack Solutions for Matter with the authorization of Non-VID-Scoped PAA. When creating their own branded Matter devices, developers can not only quickly and easily obtain device DACs, but they can also complete the entire process of developing Matter devices—from development to certification to market launch—using Tuya's Full-stack Solutions for Matter. This enables developers to seize market opportunities with low cost and high efficiency.

In terms of product categories, Tuya has obtained official certification for over 100 devices across four major categories: electricity, lighting, gateway, and sensors. Tuya's hardware solutions cover a number of smart home categories, including light bulbs, strip lights, switches, gateways, plug-ins, and sensors. Tuya also currently has the largest number of Matter-certified products in the Chinese market, which can satisfy the diversified equipment needs of developers.

In terms of development capabilities, Tuya can assist developers in achieving autonomous and controllable Matter device development, giving developers more individualized options, including color temperature control for lighting products, scene mode settings, music, timing, and many other functions for various devices. And it can also help developers all-round to differentiate products, enhance brand power and market influence.

In addition, in realizing cross-protocol, cross-ecosystem interoperability, Tuya has introduced an exclusive gateway development framework that supports Matter bridging, which helps developers' non-Matter devices to convert into Matter-enabled devices to achieve seamless interaction with Matter devices. Tuya has also actively deepened its cooperation with ecosystem partners, such as Amazon, Google, Apple and Samsung, for instance, Tuya works closely with Amazon Alexa and carried out solutions that support Amazon's MSS (Matter Simple Setup) technology. This particular solution can enable end-users to automatically identify Matter devices via Amazon Echo alone, without the need for an App or scanning codes.

Tuya, as a global IoT developer service platform, has used its experience and IoT strength in products, technology, and markets to solve the problems rising from long development chains, inconsistent standards, and stricter security compliance, to continue to bring more efficient, differentiated, autonomous, and controllable development experiences to global developers. Tuya will continue to serve developers in the future with more comprehensive and dependable Full-stack Solutions for Matter, to promote the wider application of Matter, and to aid the healthy development of the Matter ecosystem.
As a board member of the Alliance and early participant in Matter, Tuya demonstrated the new achievements of its Solutions for Matter for global developers. With extensive categories of hardware solutions, Tuya enables customers to build core competitiveness of Matter devices and easily realize cross-protocol, cross-ecosystem interconnection. Tuya has obtained official certification for over 100 devices across four major categories: electricity, lighting, gateway, and sensors.

Tuya Smart (NYSE: TUYA, HKEX: 2391), a global IoT development platform service provider, attended the membership meeting hosted by the Connectivity Standards Alliance (hereinafter called the Alliance). As a board member of the Alliance and early participant in Matter, Tuya demonstrated the new achievements of its Solutions for Matter for global developers.

With extensive categories of hardware solutions, Tuya enables customers to build core competitiveness of Matter devices

As the smart home industry continues to grow, more and more brand and channel customers are looking to create Matter devices. To add new Matter devices to existing product categories and create additional features, customers need to make investments. Due to issues such as higher development costs and functions that are alike across device categories, it is challenging for them to enter the market rapidly and establish their own competitive strengths. Thus, Tuya keeps growing its hardware solutions for Matter and offers customized features that customers can add on.

Tuya has obtained official certification for over 100 devices across four major categories: electricity, lighting, gateway, and sensors. The last category includes the most recent certified motion sensors and contact sensors, and its launched hardware solutions cover many smart home categories, such as light bulbs, strip lights, switches, gateways, plug-ins, and sensors. In addition, the Tuya-enabled sample Matter curtain motor will soon start its official certification lab testing phase. Along with the expanding Matter smart home product portfolio, Tuya will also introduce equivalent hardware solutions for smoke sensors, thermostats, and more by collaborating with global developers.

In terms of development capabilities, the powerful Tuya IoT Development Platform can assist developers in achieving independent and controllable Matter device development, giving customers more individualized options, including color temperature control for lighting products, scene mode settings, music, timing, and many other functions for various devices. This is based on Tuya's market expertise and core technical capabilities. By giving end-users a better experience, Tuya will assist customers in building up their competitive strengths as well as increasing their brand value and market influence.

With one-stop access to official Matter device certification, Tuya helps customers quickly seize market opportunities

Customers who develop Matter devices must frequently go through a lengthy certification process before their products are suitable for mass production and the market. Tuya can simplify the certification procedure.

As the Alliance's highest-level member, Tuya possesses several qualifications, including Matter product compliance certificate transfer, similarity certification, and new certification, among others. As a result, all products created using Tuya's Solutions for Matter can be certified quickly and affordably through Tuya's certificate transfer, significantly reducing the time required for certification.

MOMAX SMART, a leading AloT and consumer electronics brand, recently developed the Matter Gateway and Matter LED through Tuya's Solutions for Matter, and obtained the Alliance's Matter certification. "We are so excited to announce our first Matter gateway and Matter LED will be launched this month. The entire process of development and certification was convenient and smooth. We received certification within thirteen business days, considerably enhancing our business progress. Our Innovation Center's experience of working with Tuya's expertise and full process service capabilities was remarkable, and the entire process provided tremendous value for the overseas business. Our Smart IoT Team can't wait to create more Matter products in the future, to embrace the change with Tuya, and expand Matter's penetration in the smart home industry," said John Cheng, CEO of MOMAX SMART.

Numerous customers have embraced Tuya's robust one-stop solutions for developing, testing, and certifying Matter devices. Customers choose Tuya not just for its core strengths in IoT technology, but also for its intense focus on customer needs, as well as Tuya's active collaboration with other ecosystem partners to support customers' Matter devices in achieving cross-protocol and cross-ecosystem integration and development, and solving customers' challenges like integration into the Matter ecosystem for current product categories.

Smart home ecosystems converge, and Tuya enables customers to easily realize cross-protocol, cross-ecosystem interconnection

As an early participant and promoter of Matter, Tuya has worked closely with Amazon, Apple and Google to build cross-protocol and cross-ecosystem device interconnection, allowing customers to manage their devices and mainstream ecosystem devices through one interface. This has opened up a path of interconnection for customers.

First of all, Tuya has introduced an exclusive gateway development framework that supports Matter bridging, in response to customer concerns that non-Matter devices cannot be incorporated into the Matter ecosystem. This means that gateways created by customers via the Tuya IoT Development Platform can convert non-Matter devices into Matter-enabled devices to achieve cross-protocol compatibility.

Secondly, Matter products created by customers can easily integrate with well-known smart home ecosystems. They can quickly become compatible with Amazon Alexa, Apple Home, Google Home, and other mainstream ecosystems. In contrast, end-users can manage and integrate scenes between Matter devices and mainstream smart home devices throughout the entire house using the Tuya-enabled App, as well as realizing multi-mode management via smart speakers, and enjoying richer scene linkage settings and more convenient unified device management.

It is worth mentioning that Matter-certified devices developed by customers through Tuya can apply for the product certification tags of two mainstream ecosystems, which are WA (Works with Alexa) and WWGH (Works with Google Home). Through Tuya's express channel, customers can obtain mainstream ecosystem endorsement and enhance their brand recognition and market influence.

Finally, Tuya is strengthening its relationship with ecosystem partners in order to advance the application of Matter in various spheres. In response to Amazon's introduction of Matter Simple Setup (MSS), Tuya has just recently launched its solutions for MSS. These solutions allow customers to enable end-users to automatically identify Matter devices via Amazon Echo speakers alone, without the need for an App or scanning codes. Tuya has officially finished MSS testing for Tuya-enabled Wi-Fi devices.

Customers are further enabled by Tuya in accordance with the most recent Commissionable Endpoint functionality from Amazon. After adding the device, end-users can use the Tuya-enabled App to immediately synchronize Matter devices to their local region using cloud-cloud synchronization. Thus, end-users can use Amazon Echo speakers to achieve local control of Matter devices even when there is no network connection.

Tuya Smart promotes global win-win cooperation to enhance customers' product power and brand value

In order to give customers a more effective and convenient Matter development and certification process, as well as to assist customers in optimizing the device interaction experience for end-users and enjoying the limitless smart home scenes brought by Matter, Tuya Smart is actively promoting the comprehensive upgrade of Tuya's Solutions for Matter 1.1.

"Our mission to design and develop standards, facilitate market-leading testing and certification processes enables companies and consumers to leverage Matter's seamless compatibility for smart products," said Tobin Richardson, President and CEO of the Connectivity Standards Alliance. "As a board member and promoter, Tuya collaborates with us in technical aspects and market applications, helping to shape a market benefiting both product manufacturers and billions of consumers worldwide. We invite others to join forces with Tuya and our Alliance as we build a secure, interoperable, and user-friendly IoT ecosystem that delivers value to everyone."

Following this Membership Meeting, a number of renowned exhibitions and conferences will feature Tuya's Solutions for Matter in further detail.

Tuya stays committed to enhancing the technical foundation, improving the capabilities of the development platform, optimizing the entire one-stop development process, embracing change with an open and neutral ecosystem, working with brands, channels, ecosystem partners, etc. to continue to expand the global application of Matter, exploring the new development potential of the smart home industry, and working together with partners to build the future of IoT.
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