Zafferano is pleased to announce the opening of its first U.S. showroom at 121 Varick Street in New York City: the company's third retail space, after stores in Milan and Treviso, welcoming designers and consumers alike.
Founder Federico de Majo comments: "This is a great moment: a consecration and a starting point for the brand". “The new Zafferano Showroom allows us to better serve the hospitality and design communities with a hands-on look at our product offerings,” says Barrett Gross, President and CEO of the North American distributor Zafferano America.
The 220 square meter space was designed to respect the prestigious, double-height historical context, while effectively showcasing the products. The display is articulated around large, organically shaped oak tables on which cascades of colorful blown glass luminaires descend, with great scenic impact.
