London, UK, 12th October 2023: Rotolight, the pioneering British technology company that specialises in making advanced LED lighting products, has today revealed the official launch of the long-awaited ANOVA PRO 3 via Kickstarter. A powerhouse 1x1 production LED light with a brand-new, custom-designed LED optic system, the ANOVA PRO 3 is the most advanced light the brand has ever produced. With over 22,000 lux, the ANOVA PRO 3 produces more than double the output of both the previous generation Anova, and the mighty AEOS 2 PRO, which shook the market in late 2022. The ANOVA PRO 3 arrives delivering a range of revolutionary, industry-first features and unparalleled versatility for TV production, filmmakers, professional photographers and content creators.
Following the success of the Rotolight NEO 3 and AEOS 2 and PRO Editions, which included the most successful photography & video LED light ever seen in Kickstarter history, the latest campaign for the Rotolight ANOVA PRO 3 (
www.rotolight.com/kickstarter) offers the Rotolight user community exclusive early access and exclusive discounts. Backers will have the ability to order their ANOVA PRO 3 lights in a variety of options, including multi-light kits and accessory bundles, as well as becoming the first people in the world to experience the substantial leap in performance and innovation.
Building on the legacy of the award-winning Rotolight ANOVA PRO series, as used by leading broadcasters and global studios, including, Amazon Studios, Netflix, BBC, ITV, RAI on movies including Ghostbusters, Afterlife and Amazon’s ‘The Expanse’, the ANOVA PRO 3 has been developed from a full 12 years of user feedback and market-leading R&D, marking significant developments for creatives everywhere.
An industry-first, the ANOVA PRO 3 is built to IP65 standards and designed for use with native battery operation in the most challenging of weather conditions from snow to tropical rain-showers, whilst delivering class leading performance and eliminating the need for external generators on location. Featuring an industry-first, patented ‘Magic Eye’ optical light sensor that's built in to the front face of the light, the new ANOVA PRO 3 can automatically measure and match to any Kelvin or HSI colour, eliminating the need for a light meter and enabling filmmakers to easily balance lights on set.
Rotolight ANOVA PRO 3 Key Features:
- Class-leading power, >22,000 lux at 3ft, making it the brightest 1x1 panel on the market
- IP65 rated for outdoor use in the most challenging of weather conditions
- Native IP dual V lock battery operation
- In-built, patented ‘Magic-Eye’ optical light sensor: Enables the ANOVA PRO 3 to accurately measure and match output to any Kelvin or HSI colour, eliminating the need for a light meter
- Industry-first intuitive, full colour touchscreen display
- Featuring in-built lumenradio wireless DMX, wired DMX and Bluetooth app control via the Rotolight app (iOS & Android)
- Designed for television, filmmakers, professional photographers and content creators
- Adjustable colour temperature from 1,700-20,000 Kelvin
- 16.7million colours and 2500 gels including those from LEE and Rosco
- Unrivalled battery performance, industry leading energy consumption to power ratio (200W)
- Outstanding colour accuracy (TLCI 99, CRI 95)
- HSS Flash mode produces double power output
- Built-in Elinchrom, Godox, Pixapro, Neewar + more transmitters
- Compatible with previous generation accessories including yoke and barn doors
- SmartSoft™ electronic diffusion enabled
- 2-year manufacturer warranty included as standard
“The ANOVA PRO 3 is beautiful and very well designed. A 1x1 that is powerful, lightweight and that can run for a minimum of 2 hours is truly invaluable. The light is really setting the standard in terms of 1x1's and what they should be. It's a game changer. The power is phenomenal. One of the features that has literally blown me away is the ‘Magic Eye". Basically, you press a button and it samples the temperature in the room through a sensor on the front and matches the ambient light in the room. That saves a huge amount of time and delivers the colour temperature instantly and accurately.” Archie Brooksman of Bladesman Productions: Director, DOP for TV and Professional Photographer with a CV including shows for ITV, Channel 4, Discovery Channel, Commercials with Lionel Messi, Max Verstappen, Lewis Hamilton, The Royal Family and Brands including Aston Martin and Estee Lauder.
See below for further details.
Revolutionise Your Workflow and Save Time on Set: For When Creativity Can’t Wait.
The new LED giant from Rotolight comes readily enabled for Rotolight’s patented ‘Smart-Soft™’ electronic diffusion technology with the addition of an optional Rotolight Smart-Soft Box. Delivering a genuine revolution in lighting control, Rotolight SmartSoft™ Box technology has been developed to save filmmakers and photographers both time and money by allowing users to electronically adjust diffusion, focus, and spread without the need for gels or additional modifiers. As with a LEE 216 on an adjustable dial, SmartSoft™ provides 1.5 stops of electronically variable diffusion thanks to Rotolight's patented technology, providing the flexibility of a soft output and a harder light source all in one.
Navigate menus with ease with Rotolight’s industry-first intuitive, full-colour touchscreen. Effortlessly access key features and recall your favourite settings at a moment’s notice.
As one of the brightest LED panels ever launched in its class, the Rotolight ANOVA PRO 3 delivers an incredible 26,600 lux output at 3 feet: 250% more power output than its predecessor.
Combined with unrivalled battery performance, which benefits photographers and filmmakers who frequently shoot outdoors in unpredictable weather conditions, the ANOVA PRO 3 is designed to be lightweight and portable. Weighing just 3.5kg, it is one of the lightest in its class.
Combining the shoot what you see benefits of powerful continuous light with a high speed RGBWW strobe, the ANOVA PRO 3 offers 16.7 million colours and 2500 of your favourite filters from LEE. Featuring state-of-the-art RGBWW chips which offer endless possibilities to enhance your creativity.
Featuring Rotolight's award-winning suite of CineSFX™ (Fire, Lightning, TV, Gunshot, Paparazzi and much more), users can add drama to a scene at a moment’s notice. Customise, save and instantly recall favourite settings to reduce time on set or choose from the new and improved SFX presets.
The ANOVA PRO 3 will be manufactured and assembled exclusively in the UK with Rotolight’s UK production partner, in a leading ISO9001, ISO 14001 facility to ensure the lights are built to the highest possible standard. This facility also produces products for Boeing Aerospace and Red Bull Formula 1.
The new Rotolight ANOVA PRO 3 is designed to last and will include a 24-month manufacturers’ warranty as standard.
“We are delighted to announce our latest innovation, and continue to push the boundaries of what's possible for filmmakers and photographers all over the world. The Anova PRO 3 represents the pinnacle of LED technology and delivers class leading performance that saves you time on set. We’re very excited to see these in use on productions all over the world” Rod Gammons, CEO, Rotolight.
