OLEDWorks
OLEDWorks today announced that its industry leading Atala organic light emitting diode (OLED) technology is included in the exterior lighting of the upgraded Audi Q8 luxury SUV. The Q family’s flagship model offers Audi customers an expanded light offering that, for the first time, includes digital OLEDs on the right and left side of the vehicle’s rear lights.
A total of six panels—each less than one millimeter thick—span the rear of the car. One panel occupies each of the left and right bodyside lamps, and four panels span the continuous inner tailgate lamp. Every panel contains six high-contrast segments that are individually addressable via software control.
David DeJoy, CEO of OLEDWorks.
The optional digital OLED rear lights with OLED panels also feature four digital light signatures, which include different dynamic welcome and leaving home lighting scenarios. Furthermore, the proximity indication illuminates all OLED segments when another vehicle is two meters (6.6 feet) away from a stopped Q8, which increases road safety.
Dr. Werner Thomas, Project Manager OLED-Lighting at AUDI AG.
The upgraded Audi Q8 is the second Audi model to feature first-generation Atala OLED technology, following the release of the enhanced Audi A8 with digital OLED technology as a standard feature. Crafted with industry insights, flexible and adaptable Atala OLEDs provide unmatched clarity, brightness, and uniformity to enhance any automotive illumination program.
Atala is an OLEDWorks brand dedicated to the continuous commercialization of automotive-qualified OLED lighting technology. Atala products are the thinnest, brightest, and longest-lasting OLED lights on the road, enabled by the technical expertise and precision manufacturing of OLEDWorks.
Las Vegas, NV, January 9, 2024 – This morning at CES 2024, OLEDWorks launched their new automotive brand, Atala. The name Atala originates from an acronym for advanced technology for automotive lighting applications, and the brand will support a line of automotive qualified OLED lighting products designed specifically for Tier 1 suppliers and original equipment manufacturers (OEMs).
“We are thrilled to introduce our new automotive brand Atala, and we couldn’t think of a better time and place than at CES,” says David DeJoy, CEO. “With Atala, we are showcasing the best of OLED technology on the road today, along with technology advancements that are going to be on the road in the very near future.”
In addition, OLEDWorks announces the launch of an accompanying Atala microsite that can be found at atala.oledworks.com. The microsite features updated OLED technology resources and information on how to start working with Atala OLED products.
“The new Atala brand allows us to provide more focused attention to our automotive customers,” says Director of Marketing Kathleen Miller. “Atala will offer the highest performing, automotive qualified OLED technology, and opportunities that are catered to the unique needs and requirements of the industry.”
Attendees of CES can experience the Atala brand themselves in the OLEDWorks booth #3225 in the West Hall of the Las Vegas Convention Center.
The OLEDWorks team, comprised of OLED technical experts and customer solution strategists, eagerly anticipates welcoming attendees to booth #3225 in the West Hall of the Las Vegas Convention Center, where they can experience the cutting-edge innovations that will shape the future of automotive lighting.
“CES 2024 marks a pivotal moment for OLEDWorks as we introduce our new automotive brand, poised to set the industry standard for excellence in lighting communication, connected vehicles, and autonomous mobility,” affirms David DeJoy, CEO of OLEDWorks.
The new automotive-focused brand will allow OLEDWorks to better serve their automotive customers, providing a more tailored experience for the unique relationship required when designing OLED lighting for automotive applications.
At Booth #3225, OLEDWorks will spotlight the most advanced OLED lighting technology tailored specifically for automotive applications. The showcased demonstrations include OLED lighting boasting the highest segment density in a rigid and a flexible OLED panel. This technological leap enhances communication capabilities and design flexibility while retaining the inherent advantages of OLED technology.
“We invite the forward-thinking leaders in the industry to join us in shaping the future of automotive lighting,” states Chief Revenue Officer, John Holland. “Our booth at CES is not just a demonstration of OLED technology; it’s an invitation to join the progressive evolution of automotive lighting technology.”
OLEDWorks has achieved notable technological advancements in automotive OLED lighting, ensuring premier quality, reliability, and performance. OLEDWorks first introduced OLED lighting panels to the automotive market in 2021 within the redesigned Audi A8, where digital OLED rear lighting in the tail position came as a standard feature, offering customers up to four different signatures over the A8 model range for unique customization of the vehicle. The OLEDWorks panels exhibit ECE/SAE-certified deep red emission color and an impressive 2000 cd/m2 brightness, which sets them apart from panels made by other automotive OLED manufacturers. This is due, in part, to OLEDWorks’ best-in-class multi-stack OLED technology, which allows more active material to be incorporated into the OLED architecture, resulting in higher panel brightness.
OLEDWorks’ ability to manufacture multi-stack OLEDs in high volume allows for further expansion to even more stacks, enabling the brighter illumination required of future stop and turn functions. The result is high OLED panel brightness that sets new industry standards.
Another remarkable feature of OLEDWorks’ automotive OLED panels is the utilization of thin film encapsulation for enhanced protection of the OLED assembly. This approach offers two distinct advantages. First, the thin nature of the technology results in an OLED panel with an impressively slim profile of less than 1 mm in total thickness, making OLEDWorks’ automotive lighting panels the thinnest OLED panel on the road today. Second, the encapsulation is flexible, enabling unique form factors such as bendable OLED panels that curve with the contours of the vehicle.
OLEDWorks Manufactures the Thinnest and Brightest OLED Panels on the Road
By Dr. Kathleen Vaeth OLEDWorks is a global leader in the development and production of organic light-emitting diode (OLED) technology. By combiningwww.oledworks.com
