We are a family-owned business made of people who care about creating unforgettable experiences that empower the spirit to Adventure Further®. Our mission is to illuminate life’s adventures by creating unique premium products while leaving a lasting impression and positive impact on the generations of people and communities we touch.

Richly diverse in our beliefs and perspectives, we are always united by our cause to Defy Limits and Adventure Further®. At the heart of KC is a family of adventurers who are willing to see beyond today’s limits and take ownership of tomorrow’s possibilities. We believe that limits are created by our beliefs and if we shift our beliefs then any result we seek is possible. Today, KC is a legendary story and continues to be an example of what is possible when we choose the paths less traveled.

For over 50 years, the KC brand has been a symbol of outdoor freedom, adventure, and performance. We engineer features fit for off-road racing and infuse them into adventure products and experiences for those who prefer the paths less traveled. We are adventurers who stand to Defy Limits so we can Adventure Further by always building quality relationships that drive quality results.

We’ve been pushing the limits of what’s possible. Usually we nail it. Other times, we need to be winched out. But that’s okay. Because when it comes to creating innovative products, we’ll never stop figuring out a better way. The reason is simple: We love doing what we do. And we love the adventurous people we get to do it with.

Innovating also means improving on existing technologies. For example, as you probably know, LED stands for “light-emmitting diode.” And, to maximize the light produced, we engineered our Gravity® LED technology to get more from each diode by redirecting it via our precision-designed reflectors. The end result is higher output, better distance, and more beam control without cranking up the wattage. With our patented GRD technology, the LED faces back into the reflector and light is reflected forward so we can craft a beam pattern specific to your needs. This patented LED positioning and optical system exponentially improves light culmination efficiency and light output limitations that forward projecting LEDs typically face in performance lighting.

As proof of how seriously we take this innovation stuff, consider our brand new FLEX ERA® 3 Dual Mode SAE Fog Light. Until now, there’s never been a single light that goes from SAE fog light to high-powered off-road spotlight with the flip of a switch on your panel. That means you can motor along the pavement using the fog lights as your low beams, then quickly toggle to the off-road spots when you cross into the dirt.

“There must be a better way” was a basic belief when we started decades ago. And it still is. In fact, we encourage you to embrace that philosophy by customizing things yourself. That’s why we make it easy to swap lenses, bezels, and shields to match your needs and style.

Just because we’re all tax-paying adults these days doesn’t mean we shouldn’t still be able to have fun snapping things together and building them out just the way we like them. KC's Gravity® Infinity Ring™ system was designed with modular functionality in mind.
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Latest updates

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    Los Angeles -- Donut Media and KC HiLiTES are proud to announce their new brand partnership. As...
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