We are thrilled to share the exciting news of GVA Lighting's latest milestone in global expansion – the opening of our new office in Dubai! Led by the accomplished architect Joelle Madi, who has 18 years of expertise in lighting design and project management, this marks a significant step in our commitment to innovation. Situated near Dubai Airport, our state-of-the-art office is set to open in January 2024.



Dubai, UAE – GVA Lighting, a leading innovator in lighting solutions, is excited to announce its new Dubai office, a key milestone in its global expansion. Joelle Madi, an accomplished architect with 18 years of experience, will lead the office, bringing expertise in lighting design and project management.

The office, located near Dubai Airport, will be operational in January 2024, featuring modern facilities in a strategic business center. The office features a spacious work area, and a shared meeting room and amenities. Joelle emphasized the strategic location of the office, situated in a business center alongside other lighting brands, ensuring easy accessibility for clients and collaborators.

Expressing enthusiasm, Joelle stated, “Being part of GVA Lighting’s expansion into the Middle East is truly exciting. We aim to strengthen our presence and meet the growing demand for high-end lighting solutions.”

The decision responds to increased interest from the Middle East, particularly in Saudi Arabia, amidst significant infrastructure developments. David Stramazzotti, Global Director of Sales, said, “Establishing a dedicated office in Dubai demonstrates our commitment to efficiently serving clients in this key market.”

GVA Lighting’s products, including INFINITY and COLOR-STREAM, have already made a strong impact in the Middle East. Joelle plans to focus on building relationships with consultants, lighting designers, and distributors.

As the Dubai office prepares for its grand opening in early 2024, GVA Lighting anticipates contributing to the region’s architectural and infrastructural advancements.

Feel free to contact marketing@gvalighting.com should you have any questions.

GVA Lighting Expands Global Presence With New Dubai Office
We're thrilled to introduce our brand-new product, STR10™! This outstanding, compact lighting fixture is the latest addition to our STR product range and is available in both Monochromatic and Color Changing configurations. Ideal for architectural wall washing and grazing, the STR10™ is developed on the award-winning COLOR-STREAM® platform, guaranteeing cutting-edge technology that is sure to impress.

STR10 COLOR CHANGING is the latest generation linear luminaire in the STR product series. Built on the award-winning COLOR-STREAM®platform and controlled via Power-Data Converter PDC-G5, STR10 delivers exceptional performance and outstanding flexibility for architectural wall washing and grazing applications. Experience communication speeds up to 16 times faster than DMX, pixel resolution as low as 150mm, liquid-smooth dimming and transitions. STR10 features COLOR-AMP® and INFINITY® technologies, breaking records in both lumen output and maximum circuit lengths - up to 277 meters (912ft). Available in INFINITY®, AC or ELV input voltages.

STR10 MONO is the latest generation linear luminaire in the STR product series. Built on the award-winning COLOR-STREAM® platform, STR10 delivers exceptional performance and outstanding flexibility for architectural wall washing and grazing applications. Capable of communication speeds up to 16 times faster than DMX, liquid-smooth dimming, pixel resolution down to 100 mm and featuring INFINITY® technology, STR10can be implemented for circuit lengths of up to 278 meters (912 ft).

With communication speeds up to 16 times faster than DMX, pixel resolution as low as 100 mm (4 in), liquid-smooth dimming, and transitions, the STR10™ sets new standards in lumen output and maximum circuit lengths of up to 277 meters (912 ft) including up to a 200-fps refresh rate and a12-bit dimming resolution at 40 kHz dimming frequency. Available in INFINITY®, AC, or ELV input voltages, it represents the cutting edge of architectural lighting technology.

The STR10™ has a compact design which makes it an efficient choice for spaces where size is a consideration. This is not at the expense of power though, as the device features a high-power output and an extended lighting circuit that provides outstanding lighting capabilities. With the advanced feature of Power and Data Through-Wiring, connectivity becomes seamless with leaders and jumper cables that can extend beyond 100 m (330 ft).

Flexibility is another highlight of the STR10™, as it allows for different configurations tailored to various user requirements. Moreover, this lighting device displays incredible resilience against varying temperature conditions, thereby enhancing durability and lifespan. It also comes with an IP66 rating, ensuring protection against dust and water.

These lights change the game in architectural lighting, blending innovation, flexibility, and top-notch performance to give you an optimal lighting experience like never before. Expand the possibilities of architectural lighting with the STR10™ series – where innovation meets brilliance.

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This all-new method of delivering power and controlling LEDs offers exceptional performance and outstanding flexibility for specifiers, who will now be able to combine superior communication speeds (6.25 Mbps with a refresh rate of up to 200Hz) with super-fine dimming (4,096 micro-steps at 40kHz) at even longer single lighting
circuit lengths.

GVA’s flagship technology Infinity®, goes further, from 300 meters to 600 meters for monochromatic, color-changing and dynamic white luminaires with 100+ meter long leader and jumper cables that allow for flexible installation layouts. Color-Stream® features smaller pixel resolution for GVA’s linear fixtures: 75mm and 150mm is a new benchmark for GVA’s Highlighter® and STR9 luminaires. Extreme system surge protection of up to 20kV/10kA is the new standard for surge sensitive applications (towers, bridges, skyscrapers). Furthermore, the brain of the Color-Stream® architecture – Power-Data Converter Gen 5 (PDC5) can control a network of up to 64 DMX universes or 32 DMX universes per circuit, when connected to Art-Net 4 source.


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