We are proud to announce a new brand identity and vision. The refreshed logo and color palette are a modern update of the original branding, paying homage to our legacy as a leading manufacturer of LED luminaires while embracing the future with a renewed sense of energy and purpose. Join us on our journey as we "Innovate. Illuminate. Inspire."

We innovate to ensure every light we create improves the residential, commercial, or industrial space it inhabits. We craft products that seamlessly blend into your life. We want to illuminate the moments that matter to you most, because we believe every moment deserves the perfect light. Join us on our journey as we redefine what’s possible and inspire a brighter future.

Our new branding reflects a more youthful, modern identity that retains ETI’s heritage and remains recognizable to customers. The new logo consists of three parts, with combined upper and lower elements to form the whole. The elements include graphic identification and textual identification. The new logo drops “Solid State” and changes the letter “i” from lowercase to uppercase to become “ETI Lighting.” The original LED chip graphic used in the original “i” is the inspiration for the new icon, and the “chip” has been refined to make it easier to recognize and remember.

The color used in the logo has also been changed from the original single green to a combination of dark green and light green.

✔ Defined by Dependability
We understand the importance of delivering high-quality lighting products that our customers can trust and rely on. Through meticulous manufacturing processes and rigorous quality control measures, we ensure that our products are built to last and perform consistently over time. We take pride in providing lasting value to businesses and consumers alike with our energy-efficient solutions. Real value means that we have your back. If your fixture burns out too soon, we’ll replace it for free.

✔ Smart & Simple Innovation
Simplicity is our priority. We create intentional products that seamlessly blend into your life, making it as easy as screwing in a lightbulb. While our technology keeps advancing, we refuse to sacrifice user experience for the sake of innovation. Our goal is to cater to everyone, from trendsetters to traditionalists, by thoughtfully designing solutions that enhance your world.

✔ Here For You
Whether you have a new DIY or corporate project or simply need guidance on choosing the right color temperature for your baby’s room, we’re here to help. With How To’s, interactive user guides, and video tutorials we strive to empower you with the knowledge and tools you need to succeed. We are not just a supplier, but a trusted partner ensuring your journey is seamless, enjoyable, and successful.

✔ Inspired Craftsmanship
We’re not just your ordinary lighting manufacturer – we’re artisans of the craft. With complete control over the production process, we create tailor-made lighting solutions. Our in-house manufacturing capabilities allow us to customize solutions that perfectly complement your lifestyle, providing unmatched reliability and confidence worth boasting about.

Our primary focus remains anchored in preserving our core identity as the epitome of accessible lighting solutions. Balancing familiarity with innovation, our new branding reaffirms our commitment to accessibility and reliability. Through a curated visual narrative, we aim to showcase the transformative power of our LED lighting in everyday life, highlighting its role in routines and spaces of everyone. Integrating cutting-edge tech with relatable scenarios, our brand evolution reflects dedication to innovation and understanding of our customers’ needs. This fusion of tradition and progress propels us as a beacon of reliability and innovation.

The new branding is a significant milestone for ETI Lighting, symbolizing the company's evolution and growth in the North American market. The refreshed logo and color palette are a modern update of the original branding, paying homage to its legacy as a leading manufacturer of LED luminaires while embracing the future with a renewed sense of energy and purpose.

"We’re excited to introduce our new brand identity, which underscores our dedication to providing cutting-edge lighting solutions," said Liana Bellina, Director of Marketing at ETI Lighting. “With this brand refresh, we aim to better communicate our values and vision to our customers and partners. Our new brand identity not only reflects our past achievements but also sets the stage for our future growth and innovation.”

“This re-brand represents an exciting new chapter for ETI, as we reaffirm our commitment to innovation and customer satisfaction while staying true to our core values,” added Eva Chan, CEO of ETI Lighting.

The new branding will be implemented across all of ETI Lighting's products, marketing materials, and digital platforms, providing a cohesive and modern look that reflects the company's position as a leader in the lighting industry and holder of groundbreaking patents such as the NightLightR, SpinLight, and TwistFit series. The company will retain the legal name of ETi Solid State Lighting, Inc.
Introducing AURA by Dernier & Hamlyn: Modular Architectural Lighting for the North American Market

AURA by Dernier & Hamlyn joins ETi Solid State Lighting, Inc. in a global portfolio of leading lighting companies in North America. Born from the rich heritage of Dernier & Hamlyn, a bespoke lighting manufacturer based in the UK with over a century of expertise, AURA brings a new dimension to the North American indoor architectural lighting market. The new company will make its official debut in the lighting industry at LEDucation 2024 in New York City.

Continuing their global parent company’s unwavering dedication to providing premium lighting products, AURA believes that lighting is not just about illumination; it is about creating moods, enhancing spaces, and elevating experiences. With a focus on modular, high-quality luminaires that are simple to specify and easy to install, AURA aims to transform architectural spaces through innovative and meticulously crafted lighting solutions that are well-suited for projects under quick turnaround or pricing pressure.

“We are so excited to introduce AURA to the lighting community at LEDucation,” stated Eva Chan, CEO of AURA by Dernier & Hamlyn and ETi SSL. “Adding AURA to our family of lighting solutions in North America allows us to service the architectural lighting market with high quality modular lighting products.”

For further information on AURA by Dernier & Hamlyn, please visit www.AURAbyDH.com. For brand or product inquiries, please contact hello@AURAbyDH.com.
Wheeling, IL – ETi Solid State Lighting Inc. (ETi), a leader in the LED lighting industry, is thrilled to announce its latest collection – a comprehensive line of Outdoor LED lighting products, meticulously crafted to enhance safety, security, and functionality in outdoor spaces.

The new portfolio showcases ETi’s unwavering commitment to innovation and excellence in lighting solutions. Featuring eight (8) cutting-edge product lines, each engineered with precision and passion, this collection represents a diverse range of outdoor lighting solutions to meet the unique needs and preferences of Commercial, Industrial, and Residential customers.

The 8 new additions to ETi’s Outdoor Lighting lineup include:
  • Slim Canopy: The Slim Canopy luminaire offers a small footprint with impressive light coverage. The 3 selectable wattages and color temperatures (CCTs), IP65 wet location rating, and choice of finish make this a practical and versatile outdoor lighting solution designed to provide ample illumination for canopies, walkways, gas stations, parking garages and more.
  • VersaArea LED Area Light: Engineered for performance and versatility, the VersaArea LED Area Light offers brilliant and uniform lighting with an integrated controls port, making it an ideal choice for illuminating parking lots, pathways, parks, and large outdoor areas.
  • VersaFloods Flood Lights: Delivering an impressive range of lighting options, the VersaFloods Flood Lights offer customizable wattages and color temperatures (CCT), and come with multiple mounting options included, providing unparalleled brightness, flexibility, and efficiency for landscape lighting and security applications.
  • VersaPak Adjustable Wall Pack: The VersaPak Adjustable Wall Pack offers a modern full cutoff design with 3 selectable wattages and color temperatures (CCT). Equipped with a Dusk-to-Dawn photocell and a tilting head that’s adjustable between 0-90 degrees, VersaPak puts light where it’s needed most, enhancing safety and visibility around building exteriors.
  • Full Cutoff Wall Pack: Designed with a focus on minimizing light pollution, the Full Cutoff Wall Pack provides downward-directed, glare-free illumination, making it ideal for outdoor spaces where dark-sky compliance is essential.
  • Modern Wall Pack: The Modern Wall Pack offers a seamless blend of form and function, combining contemporary aesthetics with a traditional footprint and powerful performance.
  • Security Wall Pack: The Security Wall Pack is designed for perimeter illumination and offers a Dusk-to-Dawn feature along with nine (9) CCT/lumen combinations for optimal flexibility, deterring potential threats and providing peace of mind for residential and commercial settings.
  • Traditional Wall Pack: Providing simplified flexibility with 4 selectable wattages and 3 selectable color temperatures (CCTs), the Traditional Wall Pack delivers a top-tier performance ideal for building-mounted doorways, pathway illumination, building sides and more.

“We are incredibly excited to introduce our new line of Outdoor Lighting products,” said Nathan Mcleod, Vice President of Product and Marketing. “Each product in this portfolio has been designed to incorporate the latest technology in lumen, color, and control customization, allowing our luminaires to be configured and optimized for each application.”

“The new offerings enhance our existing portfolio, enabling us to provide customers with a complete and comprehensive range of versatile Outdoor lighting solutions,” added Eva Chan, CEO of ETi Solid State Lighting.

All products in the Outdoor Lighting collection are engineered using premium-grade materials, ensuring exceptional durability and performance even in the most challenging weather conditions. As part of ETi’s commitment to sustainability, these fixtures are engineered to be highly energy-efficient, minimizing their environmental footprint while maximizing their lighting capabilities.

The new Outdoor Lighting collection is now available and in stock via ETi Solid State Lighting commercial and retail channels. Learn more at www.etissl.com/outdoor-lighting/.

For further information on ETi Solid State Lighting, please visit www.etissl.com or contact:

ETi SSL Corporate Communications
Liana Bellina, Director of Marketing
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