Global Lighting Forum (GLF) is the world's only professional community dedicated to driving the communication and collaboration between people from across the lighting industry. It features an online product showcase venue that delivers the best-in-class infrastructure for the global lighting industry to generate B2B sales leads and drive brand value.
The B2B portal aims to stick together investors, entrepreneurs, decision-makers, industry experts, marketing professionals, influencers and stakeholders in the industry. The team at GLF has been working hard to move up community engagement to a level that its members can capitalize on the creative power of group brainstorming to generate actionable and constructive solutions to a litany of challenges.
We turn the vision into action by starting with a focus on B2B product marketing, which is the biggest pain point of the lighting industry. The COVID-19 pandemic has accelerated the transformation of business landscape, making digital commerce the number one priority for lighting manufacturers, suppliers, distributors and buyers. GLF is the only industry portal that truly dives into the world of lighting products and reaps the power of knowledge to stay at the forefront of product marketing.
The lighting industry arrived at a crossroads. With the LED technology being rapidly commoditized, a compelling value proposition derived from the technological upgrade, which once attracted a great number of outside investors, became a thing of the past. The overcapacity in production causes manufacturers to fight over a shrinking profit pool. The entire dynamics of the lighting market are in rapid evolution. It's becoming increasingly challenging to achieve a high return on investment (ROI) in the low-value-added assembly business. Many industry peers got boxed in established ways of thinking and often put price before value, which is significantly undermining the healthy growth of the industry.
Value is moving toward systems, solutions and services as well as design and engineering excellence. Solid state lighting technologies breathe new life into lighting system design and deliver an exciting feat of engineering. The introduction of Internet of Things (IoT) as the backbone for connected lighting systems creates a new revolution and opens a plethora of compelling value propositions. The continuing human centric lighting (HCL) trend with its requirement for increased controllability also drives the industry transformation.
This movement calls for interfirm and crossfield collaboration and integration of know-how and resources. We know that collaboration between individuals is much more effective than individual efforts. Global Lighting Forum provides an interactive platform for people in the lighting industry to engage, discuss and communicate in a collaborative environment.
The team at GLF takes great pride in their unrivaled dedication to the industry. The lighting industry is extremely fragmented when it comes to the direction in which the industry is going. This pushed the GLF team to build a community-based B2B industry portal which allows its members to draw upon the experience and knowledge, and harness the strengths and abilities of people from different corners of the ecosystem for the development and growth of ideas. GLF goes all out to bring together dispersed groups of leading experts and stakeholders to address the industry's pain points.
In GLF, every voice matters. We're devoted to creating a high level of satisfaction in our members. We strive to foster a stimulating atmosphere of constructive conversation and a culture of open engagement. GLF is the go-to place to post questions, exchange ideas, gain insights, share best practices, improve professional skills, develop relationships, find partners and discover business opportunities.
With the great generosity of spirit and passion for the common good and interest, GLF is rising to provide a collective wealth of information and resources that can maximize the business and career success of our members. No one else in the industry has gone to the extremes of product-centric internet marketing as we have.
In our massive effort to help the industry overcome the formidable obstacles that have been placed in the path, we launched the Open Lighting Product Directory (OLPD). OLPD is a FREE, knowledge-driven directory that delivers the best-in-class infrastructure for the global lighting industry to present a lifetime showcase of products and solutions. Reaping the power of community, search engine and social media marketing, OLPD addresses the pain point of B2B product marketing and brand building. Learn more about OLPD.
OLPD sets the stage for the lighting industry to exhibit products and showcase solutions online, at the same time it provides the means for B2B buyers to efficiently identify the best suppliers and brands online. In a nutshell, a new ecosystem is on the horizon.
Global Lighting Forum was founded by Excell Wang, who has worked in the lighting industry since 2014. Mr. Wang is a crossfield expert that has a nose for international trading and a head for online marketing.